Cinch is here
to make a difference.

We will take you on the smoothest ride to achieving your financial goals.


The Cinch Way

The now is important, but the later is what really counts. At Cinch, we prioritise our efforts on providing ‘in the moment’ solutions that meet your needs now and will pay dividends later. Our aim is to set you up for a better tomorrow, by keeping options open and structuring loans to support your long-term ambitions.

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What does Cinch mean?

We will take you on the smoothest ride to achieving your financial goals.


It's not just about Money!

With over 25 years of finance experience, Cinch is re-inventing the art of financial lending, with you at the forefront of every decision. Our smart approach allows the process to be quick, simple and removes the confusion, because let’s face it, these things can be mind-boggling. 

There is no ‘one-size-fits-all’ approach to lending, and we take that pretty seriously. We serve each of our clients individually and create a bespoke solution for your needs now, with your future in mind.By keeping the process so simple, you can continue to focus on the excitement and your reasons for borrowing, don’t let the finance side overwhelm, let it inspire all possibilities. 

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Data-driven smarts coupled with deep finance and strategy experience to deliver out of the box solutions.



Award winning 5-star service – day after day throughout your financial journey.



A once complicated and daunting task, now simplified for efficiency and effectiveness.

The innovative team behind the door.

We promise to find you the best deal & unleash the true potential of your money and investments. You are in good hands.


Suvidh Arora

Founder & Director

He’s the captain of the ship with the credentials to boot – an MBA and close to 20 years of experience. His steer is inspiring, and jam-packed with innovative solutions.


Kanupriya (Priya) Sood

Senior Lending Specialist

9 years experience exclusively with the First Home Buyers, she is well known for crafting solutions to enable personal and professional aspirations to be fulfilled.


Arnab Baral

Senior Lending Specialist

With over half his career focused on Private clients and relationship management , he is focused on finding his clients the best deal.


Ayushi Patel

Lending Specialist

Her passion lies with customer experience and results. She is super organised and keeps her clients well informed throughout the lending process and beyond, and has built herself a reputation for this reliability.


Stephanie Ferreri

Asset Finance Specialist

Stephanie sees opportunity getting to understand you and your financial goals better than the rest.She’s personable and tenacious, giving you the ability to take your money further — like that ocean villa in Bali.


Nidhi Bajaj

Credit Analyst

Building long term relationships with her clients is Nidhi’s passion, she will go above & beyond at any time of the day to help you with your lending needs. With her customer centric approach, you won’t be disappointed.